When you step into the world of entrepreneurship, especially in the early stages, there are countless new skills to master. These skills often run counter to the habits you’ve developed working for someone else. It’s no longer about doing just one specific job well, it’s about managing every aspect of the business, and trust me, that’s a huge shift. This is where measurement becomes your lifeline.
Why? Because without it, you risk letting key actions slide without even realising it.
As an entrepreneur, you’re constantly learning about the critical actions and traits that contribute to your business's growth. But here's the tricky part: remembering to do them consistently. It’s way too easy to get caught up in the whirlwind of tasks and forget the very things that drive your success.
Does this sound strange? It happens more often than you’d think.
Take my recent experience as an example. I was away for a ten-day business trip and completely missed recording my weekly video, blog and email. Now, because I track my actions closely, I didn’t just brush this off. It’s on my radar, and my action plan is clear, I’ve got to double up on my videos and writing this week to stay on track. Today, I’m recording this one (link here), but I’ll be shooting another before the week’s out to make sure my output stays consistent.
See? Measurement ensures nothing falls through the cracks.
I take this same approach across all aspects of my life, especially when it comes to prioritising my health. Before I went on that ten-day trip, I knew I wouldn’t be able to get in my regular workouts. Sure, I could squeeze in some walking or quick hotel-room exercises, but it wasn’t going to be the same.
So, what did I do?
I front-loaded my workouts. I crammed ten workouts into the days leading up to my trip, and I’m planning to keep that intensity going now that I’m back. This way, my overall workout average for the month remains consistent, even if there was a gap in the middle. It’s all about balancing things out.
And here’s the thing, you can apply this same methodology to your business.
Maybe your schedule involves setting appointments, making cold calls, or driving sales. If you’ve got a holiday coming up, don’t just let everything slide for a week or two.
My advice? Keep your action quota steady.
Do the extra work before and after the holiday, so your overall performance doesn’t dip. It’s easy to fall out of habit, and if you’re not tracking your actions, you might not even realise it until it’s too late.
The bottom line is this: measurement is everything.
When you first start a business, you’re the CEO, you’re the Chief Everything Officer. You’re doing it all, and that can be overwhelming. But it also means the things that matter most to your business are the easiest to overlook. Don’t let that happen. Put measurement tools in place, record everything, and make sure that even when you take a break, your numbers stay on track.
Hope that helps, and remember, measure, measure, measure. It’s the key to keeping your business growing, even when life gets in the way.
To your success! �55356;�57119;
Grant
