Lead generation
is something that concerns the majority of new entrepreneurs I come across as they are usually very eager to discover new ways to attract prospective customers
. Whenever I suggest cold calling, however, most of them tend to avoid it as they find it quite uncomfortable.
Even though in our day and age there are multiple digital methods to contact people, good old cold calling remains one of the most valuable tools. Nevertheless, since I know it doesn’t come naturally to the most of us, I am going to share with you a couple of proven techniques that have helped me over the years
.
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