The nature of my
job is such that I get to deal with people of all ages and backgrounds who are
considering starting their own business. Unsurprisingly, a considerable part of
my everyday conversations with these people has to do with their fear of
starting a new venture and how to overcome that.
I want to be clear here and say that not having any worries about starting a new business is completely unnatural and if you find yourself overconfident from the first step, it is probably worth giving things a second thought - a proper business plan would help.Today I thought I’d share with you some of the most common fears that most entrepreneurs need to face and conquer in order to move forward:
Fear of failing and doing wrong. One thing you need to be prepared for early on is to fail. Making mistakes is integral. You will make mistakes and you will learn from them and that is what is going to make you successful. There is not a single successful person out there who has not failed in one way or more. The only real difference between accomplished entrepreneurs and quitters is their mindset. Having a positive mindset is essential. Realising that mistakes are only temporary and that failure is the only way forward is what gives me and most entrepreneurs the courage to keep going. Something that helps keep me confident is my vision board where I visualise where I am going to be in a couple of years time. That gives me a clear goal and an identity to try and push towards.
Most of these fears I have faced myself, as well as most entrepreneurs out there. I personally do not believe that entrepreneurs are born - most people can do it provided they want to. For some it might appear like a natural extension of their personality, for others it might come as a bit of a surprise to the rest of the world - one thing that is certain in my area of work, though, is that I have been pleasantly surprised by new entrepreneurs countless times so far.
"There is only one thing that
makes a dream impossible to achieve: the fear of failure."
― Paulo Coelho
This weekend my wife and I have left the kids with nana and grandpa and we've travelled to Buxton in the Peak District, apparently England's leading Spa Town, nice. The weekend escape in February is an annual event that we commit to every year, visiting a different destination each time, we love it.
I do all of the planning. The research usually starts in November, and the challenge for me is to find an interesting town or city where Abby and I can spend a whole weekend not tied to the usual demands of a busy family and work life.
"I'm thinking about my businesses all of the time, it’s in my blood."
The break away from it all, is a very important event in our calendar and one that plays a significant role in my business life too. Don't worry, I don't spend the whole weekend working, quite the opposite in fact (except for this blog). But, as a certified, got the t-shirt entrepreneur, I'm thinking about my businesses all of the time, it’s in my blood.
When I'm away from the businesses (my staff and business partners know this) the constant contact that we get so used to is intentionally policed. That combined with the removal of family commitments (my weekend role is usually taxi driver, tutor and punchbag) my brain unwinds very quickly and I often have some inspired ideas that are implemented on my return with much enthusiasm.
The idea of taking a break away from it all to unwind is nothing new, but these days how much of a break do we really take when we have our phones in our pocket? Part of the ethos of our annual break is being disconnected from texts, LinkedIn, Facebook, What's app, phone calls and all the other distractions in our connected world. Here in Buxton for example, I have no data reception, no wifi, just, me, my wife and my thoughts. It was following one of my “thoughts", I felt compelled to write this blog as testimony to the power of the disconnected weekend break in Feb!
'I have no data reception, no wifi, just, me, my wife and my thoughts."
However, "embrace the beauty of technology" is one of BLAM's, and therefore my, core values and detaching myself from that technology in order to think creatively is something of an irony. The key thing for me is having the discipline to connect and disconnect to get the best results, something that doesn't always come easy to me.
I am writing this blog on my disconnected mobile, with relaxing music playing, in a clothes shop that has given me free coffee whilst Abby tries on several outfits. There's no signal so no interruptions, heaven :)
It's a well documented subject, the idea of intentionally unplugging and getting away from it all. My advice to our BLAM Partners is to make sure you diarise the breaks the same way you do with the work behaviours and consider the amount of connected time you allow yourself whilst you are there. Like me, I'm sure you will find hidden inspiration in your unconnected escape.
Next week, I will be refreshed and technology will be fully embraced once more and I'll be loving it! Now, where's that awesome little bar with craft beer on tap I spotted earlier, that looked really inspiring...
Pay-Per-Click advertising is one of the quickest ways to attract traffic to your website. Everyone knows that building your following organically can take quite a while - and for start-ups in particular time is gold!
Most people who attempt to set up a PPC campaign, however, tend to feel overwhelmed and often give up. There is such a wealth of possibilities when it comes to PPC advertising and so many different factors that need to be taken into consideration – not to mention the industry jargon which confuses people – that most beginners feel lost before even starting.
Despite these difficulties, we have identified a few simple steps that can lead any start-up to create a successful PPC campaign quickly and easily.
I would love to know what your thoughts are with regards to PPC. Are you planning to use PPC as part of your marketing?
Perhaps you’ve just had this crazy idea. Or maybe you’ve been thinking about it for ages. Whatever your situation, this article aims to help you realise why now is the best time for you to start your own business.
First, let’s define the term social media ‘strategist’, ‘expert’,
‘specialist’ or whichever title you prefer to use to describe that particular
marketing specialisation because I understand it
often causes confusion. I have picked the
term ‘social media strategist’ for this post’s title as for me it is the most
accurate to describe the role. A professional in this industry will never
proceed to manage anyone’s social media platforms without properly planning a
detailed strategy first, and that is usually the main difference between those who are qualified to do the job and those who
A social media strategist, therefore, is the professional behind any successful social media business page. That person is responsible for aligning a company’s social media activities with the overall marketing direction of the business. For some, this might still seem generic and difficult to understand, but hopefully, the rest of this post will shed some light into this role’s specifics while answering some common queries I often hear from clients.
Having said all that, and even though social media are a powerful tool, people should never make the mistake of thinking that a solid social presence is all it takes to ensure a good level of sales. The purpose of your social media strategy is to complement and augment your overall marketing and sales strategy. One cannot do well without the other, and anyone who tells you otherwise shouldn’t be trusted.