If you’re a businessperson, you are a salesperson whether you think you are or not. In fact, I would go as far as to say that everybody in a business, from the bottom to the top is in sales. After all, the sum of every single part of the business contributes to the whole, and that’s what people are buying when they make a purchase.
When I’m dealing with BLAM Partners, they are nearly all engaged in direct selling, but often say “I don’t want to come across as a salesperson” as there are lots of negative connotations to the word and the role. The truth is, because when we’re in business we are all salespeople so lets get over it and learn how we can sell best!
There are many ways to improve our competence at selling but first and most important is changing the mindset and embracing that we are all salespeople on some level. We are currently running a course for BLAM Partners called our Super Sales Training Day and on it we begin by helping people understand that being a salesperson doesn’t have to be a dirty word. Once that has been accepted, the real leaning can begin and from there leads success.
In order to help you embrace the inner salesperson a friend of mine Phil Jones, wrote a book called Toolbox. This useful guide to sales is full of great information that will help any salesperson develop their skills at this ancient art. You can get a free copy on Amazon here if you are quick, the offer ends tonight (Wednesday 31st May 2017, midnight UK time).
One of the great parts at the beginning of the book is a list of people who are awesome salespeople. The list includes Nelson Mandela, Katie Price and Jamie Oliver among others, all experts at getting us to buy from them in their own way. These people are not typically the kinds of people that spring to mind when we think of "salespeople" but without the skills of a true professional salesperson they'd be far less effective.
So the next time you hear the word salesperson, give a thought to the job and what it entails. After all one way or another we are all in sales!
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