As business owners, we tend to focus all of our energy on constantly finding new leads. While this makes sense, new customers are not the only potential source of income in most cases. In fact, there is a much easier and smarter way to make money.
Taking advantage of upsell opportunities can make a big difference to your bottom line. Upselling can set you apart from the competition, boosting your overall brand image, while generating more money for your business from existing customers. Not to mention that people who have already bought from you, are far more likely to do it again. Therefore, less effort is required altogether to land an upsell than a new sale.
There is a number of different upsell strategies to choose from depending on your business model, as I explain in this video.
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