It’s what everyone has been waiting for… Instagram’s new algorithm . Instagram are finally letting us know how the algorithm works and debunking all the recent myths . So lets dive straight in and talk about what we know so far:
Your Instagram feed is quite complex to say the least! However, what we know is, your feed isn’t based on who you follow but it’s actually based on what you like and who you engage with on a regular basis.
Tech Crunch recently announced: “Instagram relies on machine learning based on you your behaviour to create a unique feed for everyone. Even if you follow the exact same accounts as someone else, you’ll get a personalised feed based on how you interact with those accounts.”
You’re probably thinking “What the hell does that mean!?” It’s quite simple. I constantly see entrepreneurial quotes and posts because I always like them. However, as an example, I also follow my football club Swansea City FC (Unfortunately) but don’t often receive these posts often because I don’t regularly engage with them and they show up lower down in my feed.
So lets dive in further and see how it works:
Instagram is clever and will do its best to understand what photos and videos are important to you. Instagram looks at 3 core factors ;
These are the top 3 core factors, however there are other factors that influence the new Instagram algorithm.
They also debunked many myths and rumours . Lets go through some of these myths one by one;
So there you have it, Instagram's new algorithm! I'm sure it will change again soon! If you're looking to build an ultra specific Instagram following, check out our amazing Instagram strategy tool Instablam www.instablam.online
Dont forget to follow me www.instagram.com/gareth_blam
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